By Zieliński Jerzy

6 steps to improve site usability and increase organic traffic from Google

Nowadays, when competition among websites is fierce, it is extremely important to take care of the usability of our site and to increase organic traffic, i.e. attracting visitors through Google search. Whether you run a blog, an online store or a company website, there are many ways you can use to make your site easier to navigate, more interesting to users and improve its visibility in search results. In this article, I outline 6 key steps to help you improve your site’s usability and increase organic traffic from Google.

How to improve website usability and increase organic traffic from Google

Optimizing a site for usability plays a key role in attracting and retaining users on the site, which ultimately leads to better positions in search results. I present below some practical tips to help you achieve these goals.

Provide intuitive navigation

One of the most important elements of a good user experience is easy site navigation – you can read about navigation for online stores in the post
UX of an online store
. Make sure the menu is clear and easily accessible on all subpages. Use a logical hierarchy of pages and create a clear structure for the site. Add links in the footer of the page to make it easier for users to navigate through the content. Remember that intuitive navigation translates into increased user satisfaction and longer time spent on the site.

Improve page load speed

Page loading speed is of great importance to users. Long loading times can lead to frustration and visitors leaving the site. To improve loading speed, compress images, minimize CSS and JavaScript files, and use caching techniques. Regularly monitor your page load speed using tools such as PageSpeed Insights, to identify areas that need optimization.

Adapting the site for mobile devices

These days, more and more users are using mobile devices to browse the web. Therefore, it is extremely important that your website is fully responsive and looks good on different devices. Make sure content is readable and suitable for small screens, and interactions are intuitive. Offering responsive design will ensure a positive user experience and increase the chances of users staying longer on the site.

Content improvement

An important aspect of site usability is the quality and value of the content provided. Focus on creating content that answers visitors’ questions and needs. Create articles, guides, infographics and videos that provide valuable information. Include key words and phrases in content, but always in a way that is natural and understandable to readers. Remember that it is valuable content that attracts users and builds loyalty to your brand.

Meta tag optimization

Meta tags are HTML elements that describe the content of a page to search engines. Including key words and phrases in meta titles, descriptions and other meta tags can help search engines better understand your page content. Make titles and descriptions attractive, inviting and clearly describe the content of the site. Remember that well-optimized meta tags can increase click-through rates in search results.

Remove errors and correct links

Regularly monitor the site for errors, such as erroneous links or 404 errors. Ensure that all links on the site are up-to-date and lead to the right places. Correcting errors and taking care of working links ensure a positive user experience and help maintain a quality site.


Improving site usability and increasing organic traffic from Google are two extremely important aspects that can significantly impact the success of your site. With the right steps, such as optimizing the layout of your site, making it easy to navigate, adapting to mobile devices, optimizing content for SEO, tracking traffic analysis and taking care of page load speed, you have a chance to attract more visitors and improve their experience on your site. Remember that site usability and organic traffic are ongoing processes that require constant monitoring, analysis and adjustment. Continue to work on your site by implementing these 6 steps, and you will definitely see positive results in the form of increased visitors and better position in Google search results.

Remember that improving site usability is an ongoing process and requires regular monitoring, data analysis and strategy adjustments. Be flexible and open to making changes to improve the user experience. If you need help, you can always consult me – an expert in SEO and website usability.

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