Top level domains (TLDs) are domain endings that do not directly affect SEO, but are related to it. Choosing the right TLD depends on your site’s goals and target audience. In this article, I took a closer look at the top level domain and the factors to consider when making a choice.
TLD popularity
One of the factors influencing the choice of TLDs is their popularity. .com and .org domains are the most frequently chosen by users, so such domains are often already taken. However, it is worth noting that the popularity of TLDs varies from country to country and region to region. National domains such as .pl or .de, on the other hand, are the most popular in particular countries and attract users who want to support domestic business.
User confidence
Choosing the right TLD can help attract your target audience and instill trust in users. Global domains, such as .com or .net, are widely used and can be a good choice for sites with international reach. National domains, such as .pl or .de, on the other hand, are ideal for sites that operate mainly in one country. Industry-specific domains, such as .biz or .tech, help build trust and set you apart from the competition.
Compatibility with site content
Although top level domains are not directly related to the content of the site, but there should be no lack of consistency here either. Industry-specific domains, such as .tech or .agency, can be ideal for companies related to specific industries. These domains can help build trust and help you stand out from the competition.
Impact on positioning
Choosing the right TLD can indirectly affect a site’s search engine positioning. This is not a ranking factor, but if a domain inspires more trust, it generates more organic traffic from the search engine.
Choosing the right top-level domain indirectly reflects on SEO results. So when you’re looking for a domain for your business, it’s worth considering. The most important thing, however, is that everything should be consistent with each other.
