By Zieliński Jerzy

Top level domain a SEO

Top level domains (TLDs) are domain endings that do not directly affect SEO, but are related to it. Choosing the right TLD depends on your site’s goals and target audience. In this article, I took a closer look at the top level domain and the factors to consider when making a choice.

TLD popularity

One of the factors influencing the choice of TLDs is their popularity. .com and .org domains are the most frequently chosen by users, so such domains are often already taken. However, it is worth noting that the popularity of TLDs varies from country to country and region to region. National domains such as .pl or .de, on the other hand, are the most popular in particular countries and attract users who want to support domestic business.

Ready for growth?


User confidence

Choosing the right TLD can help attract your target audience and instill trust in users. Global domains, such as .com or .net, are widely used and can be a good choice for sites with international reach. National domains, such as .pl or .de, on the other hand, are ideal for sites that operate mainly in one country. Industry-specific domains, such as .biz or .tech, help build trust and set you apart from the competition.

Compatibility with site content

Although top level domains are not directly related to the content of the site, but there should be no lack of consistency here either. Industry-specific domains, such as .tech or .agency, can be ideal for companies related to specific industries. These domains can help build trust and help you stand out from the competition.

Bądź na bieżąco z nowościami SEO!
Zapisz się do newslettera

Impact on positioning

Choosing the right TLD can indirectly affect a site’s search engine positioning. This is not a ranking factor, but if a domain inspires more trust, it generates more organic traffic from the search engine.

Choosing the right top-level domain indirectly reflects on SEO results. So when you’re looking for a domain for your business, it’s worth considering. The most important thing, however, is that everything should be consistent with each other.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

Dodaj komentarz.

I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


Green Stone Group
Ul. Zielna 16
78-600 Walcz
NIP: 765 167 92 32


You can cancel your subscription at any time

@ Copyright 2022

Dzięki za wizytę!

Czy słyszałeś o naszym programie partnerskim?

Znajdziesz u mnie usługi:

Potrzebujesz supportu w kwestii Google Ads, pozycjonowania lub rozwoju eCommerce'u?

Wypełnij formularz poniżej i opisz temat w jakim potrzebujesz wsparcia. Ja lub mój Dream Support skontaktujemy się z Tobą i postaramy się pomóc.